Principles of marketing tanner and raymond pdf
Principles of Marketing - Open Textbook LibraryOpen Textbook Library Link leads to a copy of version 1. Please choose whether or not you want other users to be able to see on your profile that this library is a favorite of yours. Finding libraries that hold this item You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.
4 Key Marketing Principles-YouTube
Principles of marketing
Learning Objectives 1. Distinguish between the three major components of an offering: product, price, and service. Explain, from both a product-dominant and a service-dominant approach, the mix of components that comprise different types of offerings. Distinguish between product platforms and product lines Flat World Knowledge, Inc. Many products have attributes of a good and a service. Products have features which are a characteristic of the offering.
Version 2. This includes sentiment analysis, mobile marketing, and customer service and complaint tracking as a communications and promotion channel. The textbook now includes an overall increased number of examples, as well as new discussion questions in every chapter at least 10 per chapter. Key terms and repeated concepts have been strategically arranged to make customizing this book with Flat World's Book Editor even easier. In writing Principles of Marketing, v. Jeff Tanner and Mary Ann Raymond had simple aims:. You can listen to a podcast here of Jeff Tanner discussing this textbook.
Publisher: University of Minnesota Libraries Publishing. The textbook provides basic coverage of main concepts found in most principles of marketing. Overall, the discussion throughout the book tends to be less comprehensive. In some areas, the author glossed over without providing sufficient details In some areas, the author glossed over without providing sufficient details. To introduce basic concepts, it might be sufficient. For deeper understanding and analysis, it will require additional reading and research by readers.