Broadcasting cable the internet and beyond pdf

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broadcasting cable the internet and beyond pdf

Broadcasting, Cable, the Internet and Beyond

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Cut the cord: How to watch TV online without cable

Broadcasting, Cable, the Internet, and Beyond. An Introduction to Modern Electronic Media. Seventh Edition. Joseph R. Dominick. University of Georgia, Athens.

Broadcasting, Cable, the Internet and Beyond

Cable television is a system of delivering television programming to consumers via radio frequency RF signals transmitted through coaxial cables , or in more recent systems, light pulses through fiber-optic cables. This contrasts with broadcast television also known as terrestrial television , in which the television signal is transmitted over the air by radio waves and received by a television antenna attached to the television; or satellite television , in which the television signal is transmitted by a communications satellite orbiting the Earth and received by a satellite dish on the roof. FM radio programming, high-speed Internet , telephone services , and similar non-television services may also be provided through these cables. Analog television was standard in the 20th century, but since the s, cable systems have been upgraded to digital cable operation. A "cable channel" sometimes known as a "cable network" is a television network available via cable television.

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Joseph R. Dominick received his undergraduate degree from the University of Illinois and his Ph.D. from Michigan State University in Barry L. Sherman is Lambdin Kay Professor and Director of the George Foster Peabody Awards at the Grady College of Journalism and Mass.
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First, the successful message designer separates the persuasion media from the informational media. On-air promos for programs, radio spots, billboards, and ads in magazines and newspapers are messages that try to persuade potential viewers to watch, listen, or subscribe. In contrast, Internet websites at least the pages for television and radio programs, which are the topic of this book must be sought out by web users, and those users want some kind of information. Designers of web pages have the initial task of providing whatever users want, and on television program sites, for example, users typically want such things as actor bios, plot summaries, feedback and chat options, and pictures to print. At the same time, page designers also try to persuade people into other behaviors, such as watching other shows, listening longer to a station, subscribing to a digital service, and so on. But the first requirement is to supply the wanted information. Approach messages push themselves at audiences; sought messages require audience members to individually pull them from a larger context click on icons or bookmarks, go to splash page, and so on.

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