Saul bass and associates book
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Saul Bass and Associates - Google книгиAmong his most famous title sequences are the animated paper cut-out of a heroin addict's arm for Preminger's The Man with the Golden Arm , the credits racing up and down what eventually becomes a high-angle shot of a skyscraper in Hitchcock's North by Northwest , and the disjointed text that races together and apart in Psycho. He also designed Continental Airlines ' jet stream logo and United Airlines ' tulip logo, which became some of the most recognized airline industry logos of the era. He died from non-Hodgkin's lymphoma in Los Angeles on April 25, , at the age of He began his time in Hollywood in the s, designing print advertisements for films including Champion , Death of a Salesman and The Moon Is Blue , directed by Otto Preminger. His next collaboration with Preminger was to design a film poster for his film Carmen Jones. Preminger was so impressed with Bass's work that he asked him to produce the title sequence as well. This was when Bass first saw the opportunity to create a title sequence which would ultimately enhance the experience of the audience and contribute to the mood and the theme of the movie within the opening moments.
Saul Bass- Style is Substance
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