How to advertise bookkeeping business
How to Market a Bookkeeping Business | BizfluentIn the accounting industry, cloud accounting is a hot topic. Accountants and bookkeepers are moving their clients off of desktop software and onto cloud accounting applications to reap the many benefits of productivity, security, and collaboration that these tools offer. Modern accounting firms and bookkeeping businesses have abandoned their stacks of paper and bulky binders for digital assets. In short, modern accountants are on board with both the paperless office concept and cloud accounting: embracing them, implementing them, and benefiting from them. Why are some firms still stuck in the s when it comes to marketing? This drags down the reputation, culture, and perception of the entire firm. Yet, when most accountants think about marketing today, they revert to the s methods of direct mail and cold calling.
Learn from a Pro: Advanced Marketing Tips for Accountants & Bookkeepers
A survey from the Bookkeeping Business Benchmark Report conducted by the Australian Bookkeepers Network took a look at the top challenges that bookkeepers face in their business:. Evidently, right up there as one of the biggest concerns for you in business is sourcing new clients. Your marketing plan should also be largely focused around on-going initiatives that are still manageable during your busy times, not just when things get quieter.
Advertising Ideas for Bookkeepers
The benefits of starting a bookkeeping business are hard to deny. You can choose your own schedule, decide how much you get paid, and be selective about who you work with. Plus, with smart technology, it's getting easier to set up. So why not jump in? Here are seven tips to starting a bookkeeping business. Understanding why you want to be a bookkeeper and why you want to work with small business is essential. This will form the foundation of your business model.
Busy small business owners are a good target market for independent bookkeepers. Bookkeeping offers a stable career, room for growth and plenty of challenges for an entrepreneur, including finding clients to keep your business going. The Bureau of Labor Statistics estimates that employment prospects for bookkeepers will grow 14 percent in the decade from to The demand for bookkeepers also means that savvy small business owners might find it more cost effective to hire bookkeeping services or independent contractors rather than expand their payroll with full-time employees. If you are a bookkeeper, this gives you a good target for your marketing efforts. It's simple enough to put a classified ad or display ad in a local newspaper touting your bookkeeping services, but keep the wording focused on what you offer and who your services can benefit. You might get better results advertising in a local trade journal or business newspaper if you want to target small businesses that need bookkeeping services.
Marketing a bookkeeping business can be done on the Internet and in person. Each strategy has tactics that will attract potential customers to allow you to turn them in to paying clients. Combine both marketing strategies to generate a greater client base for a bookkeeping business. Start a website and have a presence on the Internet. There are many "free website building" websites that can be found on the Internet. One such website is Office Live Small Business where the website, design tools and web hosting are free. This website also provides site traffic reports showing how many visitors there have been, a contact-management system allowing frequent contact with visitors and online business applications that assist in managing your online business.
What’s the average salary of a bookkeeper?
Have a talent for crunching numbers? You might be able to leverage it into a lucrative bookkeeping business. Math-savvy entrepreneurs can apply their talents to any number of financial ventures. So why launch a bookkeeping business? It offers:. The average annual salary for bookkeepers in the U.
Growing a small business is tough, and for bookkeepers operating in a crowded marketplace it is particularly so. Gemma Butler, associate director of marketing for The Chartered Institute of Marketing, says having the customer at the heart of your business is key. Doing this not only ensures that your offer cuts through the clutter in a busy marketplace, but clearly establishes your brand as a valuable and forward-thinking service provider. The benefits of this approach is that your clients will feel valued by your company, and can then act as advocates for the services you provide. One bookkeeper that is doing this particularly well is Carole Alexander , founder of Carole Alexander and Associates, who has been trading for more than 10 years but has never needed to advertise because of the steady flow of work she gets through testimonials and word of mouth. While this traditional route can reap benefits for some, social media has opened up a whole new world for small businesses, granting them access to a global audience ready to listen to what you have to say. Then utilise the data this gives you.